Sunday, 16 February 2014

Back to basics skincare with SW Basics of Brooklyn

    
    Those of you who read my blog regularly will know that I generally stick to UK brands wherever possible, but every now and again I discover a company from across the pond who are too good not to share. SW basics of Brooklyn are one of those companies that are brilliant for their simplicity, who manage to make fantastic products all with five ingredients or less, it almost sounds too good to be true, but after trying their products I can tell you that they are in fact the real deal.

    Adina Grigore the founder originally made products for herself because her skin was really sensitive she wasn't sure if anyone else would like the products, but she soon found there was a market for skincare that was good for us and the planet. At SW Basics they take their formulation and ingredients sourcing really seriously, the products are paired back to the bare minimum of what is needed and the raw ingredients support sustainable agriculture from organic, fair trade and small farms.

    On paper the brand is a bit of a dream, they are truly a small artisan business who are highly committed to making great skincare options which are natural and also suitable for even the most sensitive skins, there are three people in the team and everything is done by hand, but I must admit I was sceptical of products with so few ingredients, product testing however did prove me wrong:

    The Shea Butter Cream (£26 for 3.75 ounces, just over 100 mls) Ok it's confession time, I got this in my A Beautiful World box a while back, I used it a few times on the odd dry patch of skin on my body I thought it was a good product but I didn't really get what all the fuss was about until a few weeks ago. I have had a cold, add to this a bit of stress and hormones and my skin had a bit of a freak out, it rejected some of my tried and tested favourites and nothing was working. It was red and sore and my nose was so dry it was painful, searching through my skincare stash this cream caught my eye and I decided to try it on my face. Within a day it had taken a lot of the redness down and my skin was left soft and supple, I was looking much better, as a product junkie it is definitely hard to give up the endless product test but this will be product that I know I can call upon in an emergency. This is perfect for dry and sensitive skin, looking at the ingredients list you would think it would be much heavier than it is, it's in fact quite light, you need to use it sparingly if you want it to absorb fully but when I have a serious problem with dryness or soreness I like to layer it on a bit more thickly and let it work it's magic, it leaves a pleasant sheen to the skin. This has three single ingredients coconut oil, Shea butter and olive oil and is a multi-purpose cream suitable for face and body, it's one of those products that would appeal to all the family and the packaging is very unisex, the simplicity of the ingredients also means I would be happy to use it on my little one. 

    The cocoa lip balm (£16 for a tin of four balms) is another product that I stashed away and forgot about, as I have recently finished some other stick lip balms I decided to give this one a try. Just like the Shea Butter cream the ingredients list is so simple you could be fooled in to thinking the product won't be effective, there is an art to making something great with so little and SW Basics seem to have perfected that art. This cocoa balm contains Beeswax, coconut oil and cocoa butter, they also come in cinnamon, citrus and peppermint which contain exactly the same ingredients but with added essential oils. I love the consistency of the product, it has a gorgeous buttery texture that you can feel nourishing your lips. 

    You can find SW Basics at Eco Luxe site A Beautiful World I did however check a few different UK stockists and found a lot of them to be currently sold out, my advice, form an orderly queue and try this brand as soon as it returns, sensitive or troubled skins will love this range! 

***EDIT: ABW tells me this range is now back in stock, yay! ***

Ana x   
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16 comments

  1. The Cocoa Lip balm is my absolute favourite. I got a tin of all four when they were called Sprout x



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    1. Yes I vaguely remember they were called Sprout, I much prefer SW Basics though :) Xx

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  2. This is a great review. I literally love everything and anything with Shea Butter. It's so soothing!

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    1. Thanks Ashley, I agree Shea butter is such a good ingredient and I love it when a brand you don't have high expectations of surprises you and is actually really good! :) Xx

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  3. Really nice brand! ...however seems to me a bit pricey considering the number or ingredients in each product.....
    x

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    1. To be honest I thought so too until I tried the products I really liked them, I think their simplicity makes them quite unique, I do think we pay extra as they are a US brand but unfortunately that happens a lot! Xx

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  4. I adore my SW Basics cocoa lip balm - I find it quite thick but incredibly nourishing and it lasts such a long time! x

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    1. Yes it is long lasting, I love the texture feels lovely on the lips Xx

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  5. The lip balm is my favourite ever! So long lasting and moisturising :) they had loads of products in New York but I had already bought enough ;)

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    1. Ha ha yes you buy a fair bit! ;) Xx

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  6. I've read so many positive reviews about this brand, i've been really curious about their Hibiscus mask:) xx

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    1. Yes the mask does sound interesting too, I love their ethos simplicity is underrated! Xx

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  7. Two of my favorites from them. Great, great line.

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    1. I have seen the starter sets on your blog, I was so surprised by the Shea cream it is lovely! Xx

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  8. Replies
    1. Aww I am glad, I had forgotten I sent you my other pot! I thought you would appreciate it's ingredient list, it's gorgeous and I am so glad you enjoyed it! :) Xx

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