Beauty without cruelty is one of those names in green and ethical beauty that has been about for an extremely long time. Despite the fact that I have added their lipsticks to my cart several times before I haven't actually gotten around to trying them until I was offered this rather beautiful shade called pomegranate to review by Naturisimo.
The BWC Moisturising Lipstick* (£9.99) comes in a nice variety of shades, Naturisimo stock seven of them on the site. The shade above is Pomegranate, a nice punchy pink. The first thing I noticed about this lip product is just how much pigment you get, you can create a full on bright pink lip or you can dab a small amount on over lip balm to create a softer look.
This lipstick is Vegan and therefore carmine and beeswax free. The lack of carmine in a product like this does mean some synthetic pigment is used, it just isn't possible to get such a bright shade without it, but the oils used are all natural such as jojoba and castor oil. I found this shade to be a very good dupe for the Kjaer Weis lip tint in Romance of which I am huge fan but the lasting power is much better with the Beauty without cruelty lipstick, in fact it leaves a stain behind as it wears. The finish is what I would call semi-matte, it isn't shiny but at the same time I did not find it to dry out the lips.
I think these lipsticks are extremely under the radar given the great price point and ingredients, they hold their own against Ilia, RMS and Kjaer Weis in my opinion and I am definitely tempted to pick up other shades.
**Naturisimo currently have 10% off across site with the code summer**
Have you tried Beauty Without Cruelty? What do you recommend from the range?
*Indicates a sample was generously provided, all thoughts, opinions and beauty musings my own.