Even though I am a lipstick lover, for an everyday easy to wear lip you can't really beat a tinted balm. I have just enough time in the mornings before a school run or dash to work to chuck on a swipe of something balmy before rushing out the front door, so these tinted Lip glows* (£8.50 each) from Itha are just the ticket!
When I was contacted by the lovely Kelly, founder of the company, the first thing that struck me was that she had found gap in the market that needed filling and her product did that perfectly. Make up is still an area that brands with more natural, organic and free from properties could expand in to, unlike skincare that in my opinion is now a little over saturated. This is especially true as Kelly is UK based and many of the better make up products come from the US. Secondly I love the name, these do give your lips a lovely glow, your lips look ten times better with these on than without and that is no exaggeration.
The formulas are mineral oil, paraben and carmine free and vegans are catered for with a beeswax free range too. There is no difference from I can see with regards to the consistency and performance of the ranges which is always a bonus. As well as all that some of the ingredients are organic, jojoba oil, castor oil and cocoa butter to be precise. I can't stress how impressive I think that is at this price point. Although there is no overall organic certification yet (not uncommon with a start up brand!) I am hoping that this is something that Kelly may consider in the future.
Both Lip glows have a lovely feel on the lips and a lovely subtle scent. You do have to reapply during the day, but it isn't a chore at all, these are really lovely products. If you are a fan of the Korres lip butters then the lip glows will be for you, difference being that the Itha contain a much simpler and nicer ingredients list in my opinion, so I will be supporting them from now on.
As you can see the shades I tested are very different from each other but both lovely. Infatuated (from the Vegan line) is a plummy colour with a hint of red. It looks very dark in the pot but really enhances the lips and will be perfect for Autumn. Rose kiss on the other hand is a very pretty classic pink, with just a hint of shimmer, very feminine and wearable and my favourite of the two.
These have been an absolute pleasure to explore, I love what Kelly is doing and I can't wait to see how Itha evolves! Which Itha shade do you fancy?
*Indicates a sample was generously provided, all thoughts, opinions and beauty musings my own.