One of the things I most enjoy about blogging is getting to chat to brands and to explore what they have to offer. I have recently had the pleasure to chat to Zaga, the founder of FOM London. FOM London was a brand created with the balance between science and nature in mind. I have always been impressed with the performance of the formulas I have tested and the products are always an utter joy to use. I asked Zaga to tell us a little more about herself and her brand and this is what she had to say:
AGG: What inspired you to create FOM London and what is your background?
My background is in Corporate Risk Management but that was my previous life which I left in 2008, not with an idea of creating a skincare brand but with an idea of creating an effective, natural age defying skincare product for my mother and myself. I saw a few lines in the mirror for myself and my mother was experiencing a constant skin dryness not to mention there was no skincare appropriate for her age. I wanted the best for us and I was not prepared to compromise on the quality or quantities of the ingredients. I started researching how environmental factors damage skin. I also spent most of my time in air conditioned offices, tubes and planes so my skin was pretty dry with rough texture. I turned to topical antioxidants based skincare for help but nothing like it existed so I decided to make it myself - anti pollution, age defying skincare with antioxidants and a lots of them to protect the skin from pollution and toxins that cause uneven skin, accelerated aging, wrinkles, dark spots. Clearly there was a gap in the Market for green, natural antioxidants infused age defying skincare yet of a luxurious and elegant look with fresh and radiant results. This is how FOM London was born.
AGG: The range is based around anti-oxidants in skincare. can you explain what they are and why they are so important?
The antioxidant theory of ageing is at heart of our formulations. An active level of natural antioxidants is in each and every product. Fundamentally our skincare is age defying and our ranges combine damage prevention with oxidative repair to prevent and fight back against the attack of the toxic avengers. Our skincare ranges are great for treating multiple signs of ageing such as pigmentation, fine lines and wrinkles, skin texture and dryness. Potent antioxidants, vitamins, algae all work in synergy to optimise skin performance.
AGG: With so many natural and organic brands on the market, what should customers look out for when shopping for skincare?
Know your skin type and what your skin needs. Definitely look for antioxidant based skincare. Antioxidants are vital in daily skincare as much as they are important in your diet. Use sun protection on the top of your moisturiser every day even in winter months. Avoid skincare products containing alcohol. Do not over scrub as by doing this you are damaging skin barrier. Use anti pollution/detox mask at least twice a week. Adopt a new skincare routine for every season and always remember that healthy skin starts with a proper face cleansing (twice a day) and antioxidant skincare along with a proper product layering applications. Cleanse your skin with creamy, detergent free cleansers and eye make up remover. I cannot say enough how topical antioxidants are important as even the computer screen you are looking at now is aging you!
AGG: What are your current best sellers in the range?
Definitely award winning Remodelling Beauty Serum and Age Defying Moisturiser and Age Defying Hand Serum which is an ideal hand defense for us ladies over 40. From our body ranges it is our Contouring Body Duo - serum and firming lotion for maximum body age defying benefits currently on the special offer at £47 instead of £60.
AGG: When you formulate what ingredients do you include and how does it affect the performance of the products?
We are wrapping an arsenal of natural antioxidants that we take from plants such as green tea, ginseng, ginko, hibiscus etc in collagen boosting complex (natural peptides, algae ) that we further wrap up in Vitamin B & E and Oat protein. We use antioxidant rich grapeseed oil with some of the premium Amazonian oils known for their amazing nourishing and moisturising properties such as Sacha Inchi. We produce in small batches at the right temperature so the repairing, restoring and protecting potency of our plants is preserved and our products are always freshly delivered to our ladies. We package our products in glass so as freshness and efficacy is preserved.
AGG: Can you tell us your green policy's when it comes to sustainability, packaging and ingredients?
FOM London: We package all our products in glass that is 100% recyclable, yet pure and sustainable packaging for health and environment. All our products are proudly made in London. We are proud to say that we are against animal testing and our products are never tested on animals. Toxic chemicals and ingredients with no benefits to skin have no place in our skincare lines. Our skincare is free fromparabens, mineral oils, silicones, sulphates, artificial colours and fragrances, EDTA, animal testing.
AGG: What can we expect from FOM in the future?
We are currently working on a few new products with some innovative ingredients so a lots to look forward to in 2016.
Thank you very much to Zaga for taking the time to chat to me, you can find the full FOM London range at fomlondonskincare.com.