I am pretty sure Juice Beauty are contenders for one of the longest product names with this serum, although there are a few that are even longer! I do sometimes wonder if brands are having some kind of secret competition we don't know about when naming their products. But anyway back to the important stuff, the review itself!
Juice Beauty is a really popular US green beauty brand. They have been around for sometime and have successful collaborations with Gwyneth Paltrow and Alicia Silverstone if celebrity endorsements sway you when it comes to buying skincare products. Despite Juice beauty having been around since I first started my green journey I hadn't actually tried many of the products, the skincare range is extensive, with lot's to choose from but I will admit it's the make up range that has really caught my eye as it looks amazing.
I don't usually review products that are aimed at wrinkles, because apart from a few frown lines I just don't have any yet! Having said that I am convinced that is partly down to taking good care of my skin and using green products, especially plant oils. As I have been feeling a little grey from lack of sleep and general tiredness (Thanks Baby Green!) I thought I would give this one a try. The Juice Beauty Stem cellular Anti-Wrinkle Booster serum (£80.50 for 30 mls - Available in the UK exclusively at Naturisimo) Is a water based serum with a mix of botanical ingredients such as resveratrol from grapes, Malic acid from apples and hyaluronic acid and Vitamin C. This range from Juice Beauty is based on the effects of plant stem cells and I have seen mixed reviews on whether they can deliver on some of the claims they make (I am not talking specifically about Juice Beauty here, but in general), so I will leave to make up your own mind on that one as I am still on the fence. In terms of price point Juice beauty is no doubt on the higher end, but I also think the weak pound is pushing the price of imported beauty products up, so you will pay a premium for US brands at the moment. Whether or not that price is worth paying is really up for debate.
I have been using this for a few months now, like any serum it lasts a fairly long time. It is packaged in an airless pump which is good for keeping the serum fresh, but I am pretty sure that it is slack filled as the size of the product seems out of proportion with the amount you actually get in terms of mls. The serum is a thick gel like texture, it absorbs well and works well with other products, no peeling or rolling. I apply after toner and before moisturiser sometimes with a drop or two of oil thrown in. I can safely say that this serum has a slight plumping and brightening effect thanks to the ingredients it contains, for dehydrated skins that are showing slight fine lines this works a treat to plump everything up. When it comes to deeper lines I think you would struggle to find any topical product to treat them that's not a prescription strength product. But having said that Juice Beauty seem to be fairly confident in their claims as they do conduct clinical testing with an outside laboratory which is fairly unusual in the green beauty world.
I really like this serum, I can't deny that it plumps and hydrates the skin as well as being a pleasure to use but I am still on fence as to whether the results justify the price point. Juice Beauty has great ethical and eco values, as well as being packed full of botanical ingredients the brand is also vegan and cruelty free certified by the Leaping Bunny. Each product has 70-95% organic ingredients, with the ingredients themselves being USDA certified organic. If you after a serum to give the skin a boost I would recommend Juice Beauty if it's in your price point.
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