When it comes to natural fragrances, whilst I love a light Eau de Toilette for the daytime, perfume oils are without a doubt the best way to use beautiful and complex essential oils. Enter the stunning W. Pure perfume (£29 for 5 mls) from new to me brand Mauli rituals. Mauli Rituals is the kind of beautifully created line that I love to explore, the range oozes thought, care and attention as well as being heavily focused on wellbeing. The brand harnesses ayurvedic principles and brand founder Anita Kaushal seeks to blend the best that both India and Britain have to offer.
Mauli has impeccable ingredients and nothing in the range is tested on animals as well as all of the products being housed in recyclable packaging. When you receive a parcel from Mauli it feels undoubtedly special.
The W. Pure Perfume is a complex mix of essential oils, it combines floral sweetness and warmth for a blend that is truly unique. The staying power is remarkably good thanks to the high quality ingredients used and the scent itself is relaxing, grounding and feminine. Jasmine Sambac, Tuberose, Champa and Rose Otto are just a few of the beautiful natural essential oils and extracts included, this is a wonderful scent, that changes and evolves throughout the day to reveal another layer of notes. I love to apply to my pulse points and inhale frequently for a moment of calm throughout the day.
I am a little bit in love with Mauli Rituals, the ingredients, the philosophy and stunning packaging, this is a brand to watch this year.