Brand Focus: Jane Iredale Make up

Today I am looking at Jane Iredale, one of the first cleaner mineral make up brands to emerge that was founded in 1994. After working in the entertainment industry Jane was inspired to produce a line that was better for skin that the conventional lines.
Despite the fact that it was one of the first mineral make up lines I tried I haven’t talked about the brand a lot on the blog, so I thought it was time I rectified that.

What I enjoy about Jane Iredale products is that they are elegantly packaged and perform very similarly to conventional products, so they make it easy for people to switch over. In terms of ingredients Jane Iredale are very good but not perfect depending on how you feel about certain ingredients, you will still find some silicones to enhance performance but aside from that I can’t find much to fault. I thought I would talk you through some of the products I have tried from the range because a few of them are staples in my make up bag.

The Lip definer (£13) pencils are creamy and easy to wear. They come in a good variety of colours and so there is something for everyone. They contains lot’s of nice moisturising oils, such as Shea Butter, mango butter and jojoba oil, making them easy to wear alone or under lipstick. The ingredients are all natural but some shades contain carmine. I use the Rose shade (see swatches below) the most, as it is a suit all pink tone that works well beneath most pink lipsticks.

The Jelly Jar Gel eyeliners (£19.95) come in five different shades and apply smoothly with a fine liner brush. Although there are many brands who make a pencil liner, gel eyeliners are not easy to come by in the natural and organic make up ranges. The Jane Iredale Jelly Jars perform very well, stay put all day and when you layer the product you can get an opaque line, although not as sharp as some of the conventional liners. In the jar they feel a little hard but you can warm up the product with your brush and it becomes creamy again, overall I feel they are a good swap. The colours as you can see below, the black is completely matte and the Espresso is a brown/grey shimmer colour, quite unusual, but pretty on the eyes.

Jane Iredale lip pencil swatches (Top row) and Jelly Jar swatches (Bottom row)

One of the most interesting products from the brand are the Just Kissed lip and cheek stains (£22), I have a sample of the pink colour and it reminds me of the first lipstick I ever owned. The reason it is unique is because the colour adjusts to your personal body chemistry to give a colour that is personal to you. Although in the bullet it looks transparent a few seconds after applying on me it develops in to a sheer wash of fushia pink. The feel on the lips is deeply moisturising thanks to the avocado and olive fruit oils and the scent is fruity, perfect for everyday wear.

I had heard great reviews of the Jane Iredale mascaras and the Longest Lash thickening and lengthening Mascara (£26) lives up to the hype. The brush is a large bristle brush which makes it easy to coat all the lashes quickly, the formula gives lot’s of volume and drama and gives a very pretty fanned out look. I think this is one of the best more natural mascara’s I have tried.

The last product I have been testing is the Smooth Affair primer (£36), although I don’t have oily skin I was interested to see if this primer could help my make up apply more smoothly and avoid it clinging to dry patches. It is a nice primer and indeed does help make up apply more smoothly, it is worth noting a lot of the Jane Iredale products contains silicones and this is one of the them, not an ingredient typically considered green but one that does increase the longevity of make up.

I have enjoyed trying out the range and am keen to explore more, they have some especialy nice looking palettes and lip products. Have you tried any Jane Iredale products?

Products in this post were purchased by me. Links are not affiliated.
Ana Green

Written by Ana – A beauty industry professional who is passionate about product and helping people navigate the marketing hype in the beauty industry.