Brand Focus – Inika mineral make up, vegan, cruelty free and organic

Inika is one of my absolute favourite organic, mineral make up brands. I have been a customer for around eight years and many of their products are make up bag favourites. Inika is one of the best mineral make up brands I have found with gorgeous clean ingredients lists and impeccable quality, they are also certified vegan, cruelty free, halal and organic. Recently the brand has been bringing out lots of new products and they have also had a bit of a make over so I thought it would be the perfect time to talk about my collection!

Mineral powder foundation SPF 25 and Certified Organic liquid foundation

Starting with the base products Inika has both liquid and loose mineral foundations available. I am a big fan of the mineral powder foundation and it is one of the first mineral make up products I discovered. The mineral powder foundation comes in eight shades and has a sifter in the jar for easy application. I have tried many loose mineral foundations over the years, but I always come back to this one. It is free of Bismuth Oxychloride (a mineral that can be irritating) and is incredibly gentle on the skin. The formula isn’t completely matte, which I find helps the skin to look fresh, but if you are applying heavily is something to be aware of. This mineral powder foundation is one of the few I have found that you can apply over the top of liquid BB creams or foundations without it looking heavy or cakey. The mineral foundation can also be used as a concealer by applying using a smaller brush, either to cover blemishes or redness or to set under the eyes.

Inika foundation swatches (From Top to bottom) – Inika Organic liquid foundation (shade cream)// Inika Loose mineral powder foundation (shades Unity and Nurture)

The liquid mineral Foundation with Hyaluronic acid comes in six shades, that is perhaps my main problem with this line, it lacks darker options. (Edit: Since writing this review, Inika have added more darker options to the shade range). I have the shade cream which is one of the lighter shades with a slight yellow tone, great for hiding redness. The foundation has a nice medium finish, I personally like the texture and find the hyaluronic acid helps to prevent dry patches during the day, but you do have to work quickly when applying. This foundation is silicone free and has a really gorgeous ingredients list, including aloe vera, argan oil and avocado oil.

The Inika brushes are very soft thanks to the vegan bristles. The Kabuki brush is very densely packed and perfect for applying the mineral foundation and the bronzer. I love the longer handle on the Kabuki brush, I find it makes application much easier than the short handles. The brushes I have wash incredibly well, with little shedding and the Kabuki brush is already several years old. The blush brush works well with loose mineral blushes, picking up just the right amount of product and blending seamlessly.

Inika blush pot// Inika mineral blush //Inika certified organic lip and cheek cream

For blusher Inika has plenty of options to choose from. The loose mineral blushers are very pigmented. They come in a sifter jar or in a pot with a sponge applicator. The sponge applicator is great for ease of application, it is also a really pretty colour, I have pink petal which is a light peachy pink. The only downside is keeping the sponge on the pot clean is a bit of a pain. The organic lip and cheek cream is perhaps my favourite, a subtle pink cream that is great on lips and cheeks. This one is perfect for carrying in your handbag.

Swatches (From left to right) – Inika Blush pot (shade Pink Petal)// Inika certified organic lip and cheek cream// Loose organic mineral blush (shade blooming nude)// Loose Mineral Organic bronzer (shade Sunkissed).

The Inika Bronzers are really gorgeous and you get four shades to choose from. The one I have above is Sunkissed, which I actually picked up by accident as I usually use the lightest one which is Sunlight. They have a nice sheen running through them, but no chunky glitter and they work really well with the mineral powders. Inika have now launched the baked versions of these if you find loose mineral powders fiddly.

Inika eye make up swatches – Pressed mineral eyeshadow duo (shade gold oyster)// Certified organic eyeliner (shades Black Caviar and White Crystal)

I have spoken about the Inika eyeliners before, they are very creamy and perfect for creating a Smokey eye. I don’t tend to use them during the day I as do find they move around on my eyes. If you don’t have oily lids and like a creamy liner I recommend them, Black caviar is really pigmented. The pressed mineral eyeshadow duos are really soft, creamy and have little fallout. They are talc free and have a brilliant ingredients list. I find these eyeshadows long lasting and easy to work with. There are seven duos in total to choose from and they have just launched a limited edition palette for the holiday season.

All the Inika packaging is functional and great quality, it reminds a little of Nars as it has that matte black look to it. I am really pleased to see they have introduced more baked products, although I really love the loose minerals, baked are far easier to travel with. In terms of price point I think Inika is well priced given the quality of the ingredients, performance and sleek packaging. The fact that the whole range is vegan and cruelty free as well as organic makes them stand out in the natural beauty world. I have never bought an Inika product and been disappointed and as you can see I have quite the collection. You can find the range at one of my favourite natural beauty boutiques The Choosy Chick* (US) and Love Lula* (UK) who both ship internationally. Have you tried Inika? What are your favourites?

All products in this post were purchased by me. Post contains affiliate links (Affiliate links are marked with a *) please see my full disclaimer for details.

Ana Green

Written by Ana – A beauty industry professional who is passionate about product and helping people navigate the marketing hype in the beauty industry.