Ingredient focus Hyaluronic acid – NOVEXPERT serums review

There has been a real buzz about hyaluronic acid in skincare this year, which is unsurprising given how beneficial it is to the skin, hydration is having its moment in the spotlight. There is a difference between dry and dehydrated skin; dry skin is lacking in oil, whereas dehydrated skin is lacking in water (which is where hyaluronic acid comes in as a humectant), although it is possible for skin to be lacking in both of these areas.

NOVEXPERT is a brand that came to my attention a few months and is incredibly interesting. It is a French brand, founded by  a team of Drs and researchers specialising in skin ageing. Each formulation carries the signature of the founder involved, which I think is a nice touch. The reason I think brands such as NOVEXPERT will be huge in 2018, is because the gap between natural and synthetic has been getting smaller, with a growing amount of consumers seeking a middle ground. Brands that fuse beneficial natural ingredients with technology, whilst excluding some of the more controversial skincare ingredients appeal to wide market of skincare enthusiasts.

The brand has an extensive range of skincare ranges based around key ingredients, including Vitamin C, Omega’s, Collagen and Hyaluronic acid. The products are free from parabens and other synthetic preservatives, mineral oils and include a mix of natural and carefully selected synthetic ingredients, each product has its natural ingredient percentage on the bottle. I was sent two product from the hyaluronic acid range to review and they have been in my skincare rotation ever since.

Hyaluronic Acid Booster – I have reviewed several serums with hyaluronic acid over the years, this is by far one of my favourites. The hyaluronic acid booster contains four separate weights (sizes) of hyaluronic acid, this is important because different weights penetrate different layers of the skin. The serum contains plant based hyaluronic acid, rather than animal based. It comes in a heavy glass bottle with a pipette, I apply two drops (you can apply more) every morning after misting my skin with rosewater and follow it with other serums, oils and moisturisers. Something I like about this serum is that it works really well with only a small amount, it plumps, smoothes and hydrates the skin. Hyaluronic acid holds moisture in the skin and slows water loss, this is especially important for me as someone with sensitive skin as my barrier function means I loose water more quickly and therefor have a tendency to be dehydrated.

The serum has quite a thick texture, although I find layered in my skincare routine it absorbs well, if I apply too much it can have a tendency to be a little sticky on the skin, because of how much high quality hyaluronic acid it contains. Following it up with a moisturiser and/or oil helps to lock in the active ingredients. The serum has a very light, pleasant scent and works well with other skincare products, causing no rolling or peeling.

NOVEXPERT have excluded all synthetic preservatives in their ranges, including phenoxyethanol, parabens and MI. They use a patented formula to prevent bacterial growth, this is an area where there is a lot of innovation happening and a few leading brands including Lush (in their self preserving range) are developing ways to forego synthetic preservatives but still maintain good shelf life and stability. It is an area I will be researching further this year, as it isn’t currently the norm for beauty products.

Instant lifting serum – Unlike the Hyaluronic acid booster this isn’t a product I use every day, but it is perfect for special occasions thanks to its lifting effect. I am generally sceptical of products that make bold claims, but when I applied this serum and watched how it plumped up my skin, including those “elevens” lines I tend to get in between my brows, it really made me pay attention. This serum comes in convenient pump packaging and is great as a primer or whenever skin needs a pick me up.

As well as hyaluronic acid, the serum contains anti-inflammatories, acacia, baobab and a host of other beneficial ingredients. It is certainly a formula that is packed with good things for the skin and as with the Hyaluronic acid booster, my skin appreciated the considered formula.

Both of these products have very interesting and well thought out formulas. This range is perfect for anyone who loves natural ingredients, but doesn’t want to choose between natural and proven efficacy. The range is available in the UK and Europe via their website and also is available on QVC UK. I highly recommend you take a look at the informative video presentations if these products have sparked your interest, because they explain the science behind the range well. I look forward to trying more from the NOVEXPERT range, it is a brand I think we will here a lot more from this year.

Post contains PR Samples, please see my full disclaimer for details.
Ana Green

Written by Ana – A beauty industry professional who is passionate about product and helping people navigate the marketing hype in the beauty industry.